VISIBILITY ONLY COUNTS AFTER YOU HAVE MASTERED YOUR POSITIONING.
"It was only after working with you that I realized I had lost my voice. I'm closer to my positioning, which is why I chose to work with you." - Positioned to Sell Client
Your time is limited and worrying about your marketing and trying to be seen is stealing your confidence and making you broke. If you're looking for the answer, positioning is a competitive advantage you haven't even tapped into yet!
If you are just "doing your social media", doing a lot of FREE marketing, and trying to learn how to sell, you've been taught an incomplete business strategy.
And worse yet, if you don't already have a large audience and are trying to get seen and heard without a marketing system that works, you are wasting your time, stealing from your own confidence and self worth, and not making the amount of money you need and want.
In fact, instead of attracting your loyal tribe of clients you're literally either driving them away or teaching them they don't have to buy from you...
Do any of these sound familiar?
YOU'RE SO GOOD BUT NO ONE SEEMS TO VALUE YOU - You know you're really good at what you do but no one seems to value you or even notice you
YOU'RE TIRED OF BEING THE BEST KEPT SECRET - People tell you they think your amazing but they aren't BUYING
EVERYONE ELSE IS MAKING MONEY BUT YOU - You're better than many of the other people you see and yet they seem to be making money and not you
YOU'VE SPENT COUNTLESS DOLLARS TRYING TO LEARN BUT IT'S NOT PAYING OFF - You've invested in pricey programs and courses and the only results your seeing is that of your depleted bank account.
YOU'RE TIRED OF FEELING INVISIBLE DESPITE YOUR EFFORTS - You think you're doing everything “Right” and still not attracting paying clients
I can relate... that was me.
When I started my business, I was on FIRE. With my 25 years of business and marketing experience - I had a lifetime of knowledge, new business from my CORE, and had produced massive success in my corporate life winning awards, innovating the retail and shopping center industries, and succeeding.
Being new to the online market was a competitive advantage. I wasn't exposed to the trap many new entrepreneurs fall into living to learn in free Facebook groups, following people, and spending a lot of money and time trying to learn what you think you need to know.
And because I relied on my own knowledge and just showed up being myself because I didn't know NOT to, I made money. Everything WORKED. I had an overflow of clients. And it wasn't until I decided to S L O W D O W N that I fell into Facebook. I started to get LOST. I started to see other people making A LOT of money. And I started to NOT get clients.
The weird thing was that I was still doing what I thought were the "right" things - my social media, writing articles, teaching my ass off...but deep inside I started to feel insecure about my abilities - something I had never experienced before - and I started to compare myself to others... And it wasn't until I WOKE UP...
and I identified (and created a solution for) what is going on with you...
It's not that you don't know enough. It's not that you need to "build your list", "create your sales funnel". And it's not that you need to follow people - including ME! It's that you need to become more of YOU.
You need to discover your POSITIONING. Positioning is the place you sit in the mind of consumers. But it's not just about showing up. It's about understanding WHAT about you needs to show up. What your insides are screaming to come out. What will magnetize your ideal clients to follow you, respect you, love you.. and BUY from you.
If you want to:
ATTRACT AN AUDIENCE THAT VALUES YOU & BUYS FROM YOU - attract a loyal tribe of people you love, who respect you, want to learn from you, and want to BUY from you.
CREATE A MARKETING SYSTEM THAT DOES THE SELLING FOR YOU - show up as yourself everyday because you know that is what people value about you and you value about yourself and have your positoning do the selling FOR you.
MAKE THE MONEY YOU DESERVE - Money flows easily to you because you now have a system that converts your loyal following into paying clients and on the inside, gives you the confidence in your voice, in what you sell, why you have a business, and you understand how your unique purpose is the answer for your ideal clients
STOP WASTING MONEY ON RANDOM LEARNING AND COACHING - You've invested in pricey programs and courses and when you are Positioned to Sell, you understand it wasn't about learning more of what was on the OUTSIDE, but becoming more of who you already are on the INSIDE.
BECOME KNOWN AS A BRAND AUTHORITY - The discoveries and your own personal and professional journey makes you a unique solution for your loyal tribe of followers. People will look to you for solutions because you have the answers they have been searching for.
"I booked my first high paying client! Truly, Shana thank you because you have inspired and led those who are ready to take on the world and seriously impact the lives of others. Thank your showing me the way to be truly free of living nothing but an extraordinary life, the way it is intended and a way of finding solutions so different that they get results."
About the Positioned to Sell Personalized Study Intensive
The Positioned to Sell™ Personalized Study Intensive is a self study/1:1 coaching hybrid. You will be taking a deep dive into who you are - who you really are that lies at the core of your purpose, and discovering how that message strategically fits into your positioning in your business.
Because it's a hybrid course/mentorship, you will have an outside, experienced eye working with you to get you through the blocks that are, and have been holding you back. We will work together to build out your Personalized Positioning System™ that will make you stand out from your competition, give you the confidence in your voice, and result in an evergreen webinar that is designed to light up the attention of your ideal clients.
The self-study deep dive workbooks will identify your strategic "hook", fine tune your ideal client description so you really know who you target, and the exact words and framework to design ALL of your marketing materials.
As a bonus, for outreach to grow your organic audience, you'll get an IN DEPTH Facebook ads course!
I was just guessing and feeling into where the pieces needed to go, but the results , drive, and inspiration were telling me otherwise. Shana came along and could instantly see where I had the pieces in the wrong places. Now my clients can see how I can actually help them and best of all I can see it too. I feel more inspired and motivated than I have n AGES - because I'm now focusing on what I actually do best, not just what I "thought" I did, or more accurately, thought "should" do best.
I also now see who can really benefit from working with me. Honestly out of all of the money I've spent on my business, this is the best investment I have ever made - BY FAR!
- Rosin Brady, Positioned to Sell Client
GET THE COMPETITIVE ADVANTAGE
DISCOVER YOUR POSITIONING EDGE
Eliminate your competition and become the category authority by creating your own niche with your message
DEFINE & REFINE YOUR IDEAL CLIENT
Discover the missing pieces of the puzzle tht are keeping your ideal clients from buying from you. It's in the details that your message will stand out to them.
DEVELOP YOUR FEELINGS FUNNEL™
Skip the "standard", outdated model for webinars and create a client attraction system based on human connection and science.
POSITION YOUR VALUE
Develop a marketing system that teaches others how to value you and positions you as the leader you are.
BULLETPROOF YOUR CONFIDENCE IN YOUR VOICE
You'll uncover the confidence and purpose that lives inside of you that will seed in your confidence in additon to learning the right words to use with the High Converting Copywriting Guide.
BECOME AN INDUSTRY THOUGHT LEADER
Whether you are speaking on stages or in your marketing, know what topics and words will have people hanging on your every word
BONUSES!!! (because, why not?) :)
FACEBOOK ADS MASTERY COURSE
Get the complete Facebook Ads Mastery system to launch high converting Facebook ads on your own! Learn advanced techniques on how to test different strategies, learn what your numbers mean, how to implement the different strategies and how to create high converting ads.
Eliminate wasted time and money on Facebook ads that DON'T work by understanding the HOW to master Facebook Ads.
POSITIONED TO SELL WEBINAR TEMPLATE
Capture your ideal client's attention with this step-by-step templated formula.
This is the new, effective way derived from neuroscience, psychology, and human behavior to attract more prospects, have your ideal clients drooling even before you've finished your webinar or presentation, and nail your email autoresponder series.
This system will help you build credibility and status, even if you don't have a big following.
You will receive:
THE GENIUS SALES GUIDE - 18 pages teaching you how your clients sell themselves
THE GENIUS WEBINAR TEMPLATE - Step by step you just fill in the blanks to create a system that sells!
THE GENIUS EMAIL AUTORESPONDER SERIES TEMPLATE - Just copy and paste, fill in your information, and have you email automation set!
What's included in the Positioned to Sell System!
POSITION YOU GENIUS INTENSIVE WORKBOOK - Forty pages of an intensive deep dive to uncover your purpose and the strategic edge you already own.
POSITON YOUR GENIUS MARKETING GUIDE- Learn why selling has been so challenging, why it doesn't always work, and how to design a marketing strategy based on results.
THE COMPLETE GUIDE TO HIGH CONVERTING COPYWRITING- Know the exact words and structure of your copy to ensure it speaks to your ideal clients decision making brain. Write copy like a pro by knowing the logic and structure behind your words - both speaking and ring.
FACEBOOK ADS MASTERY COURSE - Launch high converting Facebook ads on your own! Learn advanced techniques on how to test different strategies, learn what your numbers mean, how to implement the different strategies and how to create high converting ads.
POSITIONED TO SELL WEBINAR SYSTEM - Capture your ideal client's attention with this step-by-step templated formula. This is the new, effective way derived from neuroscience, psychology, and human behavior to attract more prospects, have your ideal clients drooling even before you've finished your webinar or presentation, and nail your email autoresponder series.
TWO 11/2 HOUR 1:1 INTENSIVE SESSIONS ($3000 value)- You and me, in one intensive 1 1/2 hour session to create your strategic marketing plan, develop your marketing message, and create the strategy for your positioning.
GET POSITIONED TO SELL™ AND TRANSFORM YOUR MARKETING THE MOMENT YOU SIGN UP!
Shana Yao is a Branding & Marketing Strategist, with over 28 years of experience managing multimillion dollar retail and shopping center locations, including the famed Rodeo Drive. She works with high achieving clients to empower them to own their expertise so they can make a bigger impact in the world, with a signature business that reflects their personal style.
She is host of the Marketing Made Meaningful podcast on ITunes, dog mom, and creative visionary. Driven by purpose, her mission is to build Luminary Leaders of tomorrow to light up the world with change and innovation. Her focus around the areas of holistic health, personal style, and mental clarity, are based on the belief that true success is found in becoming the person you are meant to be htin life and using that to empower your business. For it's the combination of your greatest strengths, talents, and life experience that fulfills your life and creates true, everlasting success.
Join her and other Luminary Leaders, lighting the world with their holistic and powerful businesses at the The Business Luminaries.